The Impact of Artificial Intelligence on Social Media


The Impact of Artificial Intelligence on Social Media

Marketers can use artificial intelligence (AI) to improve social media content and campaigns. Major social media platforms now use AI to enhance features and manage activities more efficiently.

According to the 2023 State of Social Media Report, 97% of business leaders believe AI helps better analyze social media data and insights, leading to improved marketing efforts.

In this blog, we will explore the fusion of social media and AI, covering:

1. Defining AI’s Role in Social Media

2. Illustrative Use Cases of AI in Social Media

3. Recommended AI-powered Social Media Tools

4. Real-world Examples of Brands Utilizing AI in Social Media

Defining Artificial Intelligence’s Role in Social Media

Social media marketing with Artificial Intelligence involves using high-tech tools like machine learning and natural language processing to analyze user data and interactions on social platforms.

AI allows marketers to create content, monitor social activity, raise brand awareness, target ads, manage campaigns, and research influencers more effectively. AI-driven insights help shape strategic decisions based on data.

For social media users, the goal is to encounter relevant and helpful content, including ads. AI makes this possible through hyper-personalization, enhancing the impact of digital marketing.

Illustrative Use Cases of Artificial Intelligence in Social Media

AI has a huge role in social media. It can make marketing tasks better, like:

1. Personalizing things for users

Artificial Intelligence helps customize content by analyzing past performance for optimal posting times. Sprout Social’s Sentiment analysis and social listing keep track of conversations and sentiments to personalize marketing strategies.  

2. Creating content

 Artificial Intelligence tools like ChatGPT, Claude, and Jasper are revolutionizing content creation for marketers, offering features such as vision capabilities and advanced metrics. By utilizing ChatGPT prompts, marketers can generate personalized content across various digital platforms, saving time and resources.  

3. Working with influencers

Influencer marketing connects with audiences where traditional ads may falter. It is not limited to celebrities: partnering with niche influencers builds trust,

Artificial Intelligence assists in finding authentic influencers, measuring engagement, and assessing ROI.

4. Assisting customers

Social media is where people go for customer service now. Companies use Artificial Intelligence chatbots, like Meta on Facebook Messenger, WhatsApp, and Snapchat’s My AI, to help with questions and problems. Sometimes, these bots make mistakes, like Snapchat’s bot getting into trouble for showing inappropriate stuff.

5. Running Ads

Artificial Intelligence transforms advertising by analyzing targeting, managing campaigns, and optimizing content. For example, lingerie brand Cosabella used ‘Albert’ to identify user patterns and improve performance across paid search and social media, driving business growth.

Artificial Intelligence Tools for Social Media

  • ChatGPT
  • Midjourney and DALL-E
  • Brandwatch
  • Sprout Social
  • AdEspresso
  • Grammarly
  • Canva
  • Answer The Public
  • ManyChat Meta automation
  • CapCut
  • Ubersuggest Chrome Plugin


Companies Use Artificial Intelligence on Social Media

1. Heinz A. I ketchup

With new Artificial Intelligence programs that create images from text becoming popular, Heinz wanted to see how AI imagined ‘Ketchup’. They used the AI tool DALL-E 2 to take pictures of ketchup based on phrases like “Ketchup scuba diving” or “Ketchup in space”. They found many images that looked like Heinz Bottles.

Heinz fans joined in by suggesting image ideas. The best ones became social media and print ads, making it the first ad campaign where AI made all the visuals. 

2. Ryan Reynolds & Mint Mobile

Ryan Reynolds is known for his dry humor, which he often uses in his promotions, like with Aviation American Gin.

With Artificial Intelligence Becoming popular and aiming to save customers money, Raynolds used ChatGPT to write commercial scripts in his style. He asked ChatGPT to include:

  • A joke
  • A curse word
  • Mention that the holiday promo is still on, unlike other wireless companies

The result is a YouTube ad that’s pretty good!

3. Sephora & Ora

Sephora uses Artificial Intelligence to make shopping better for customers. They started using chatbots in 2016. It’s been very successful.

Their chatbot ‘Ora” is on Facebook Messenger for millennials in France. It’s available 24/7 and can answer questions about points, orders, and product availability.

‘Ora’ also suggests personalized content like news, trends, and beauty tips. They did a lot of research to create the app.

3. Ray-Ban & Meta

Ray-Ban has created smart glasses with Meta’s Artificial Intelligence assistant, allowing users to see and hear through the glasses’ camera and microphones. They can also translate text and view image captions.

These glasses will soon be able to provide real-time info, like sports scores, local landmarks, and stock details, using AI and Bing.


Artificial Intelligence is changing how we market online. By 2026, the AI market in social media could hit $3.7 million. Companies want to stay ahead, so they use AI more in ads and marketing.

It might seem complex, but learning about AI tools can help to make content, listen to customers, and run ads.

Using AI means you can understand your customers better and give them what they want when they want it.